Where Brands Grow Into Market Leaders

We don’t just advise, we architect.

Resurreccion Media builds brands, frameworks, and client acquisition systems for founders who demand precision and power.

We Don't Do Marketing.

We Build Machines.

Built on the belief that most agencies overcomplicate and most consultants overpromise - Resurreccion Media was created to do one thing:

Deliver clarity, direction, and speed to elite founders who want to scale, simplify, or exit.

We merge timeless marketing strategy with operational precision, so your business isn’t just successful...

It’s scalable, sovereign, and sale-ready.

  • Scale revenue without scaling chaos

  • Build systems that run without them

  • Create brands that attract, convert, and compound

  • Prepare for high-value exits or long-term leverage

If you're looking for surface-level advice, you're in the wrong place.

If you're looking to install infrastructure that wins - welcome.

Frameworks That Move Founders Forward

Everything we teach is rooted in timeless principles, modern leverage, and battle-tested execution.

Our Core Frameworks:

The War Map: Master Marketing Strategy

The War Map is our Unfair Advantage for building marketing strategies with surgical precision - crafted to dominate your category, not just compete in it.

Evergreen Campaigns: The Growth Flywheel

Evergreen Campaigns are always-on marketing systems designed to consistently attract, nurture, and convert your ideal clients - without the need for constant launches or promotions.

The MOS Method

An intentional 90-Day Run crafted for Marketing, Operations, and Scale.

Build from foundation to freedom.

The 5 Pillars of Massive Scale

Foundation. System. Automation. Scale. Exit/Expand.
Cashflow. People. Brand.
If one breaks, growth stalls.

Clarity - Direction - Speed Protocol

Simplify decision-making. Eliminate drag. Accelerate momentum.

ZIN: The Ai Growth Advisor

Personally designed by Shungunna, ZIN combines Resurreccion Media’s private consulting playbooks and real-world wins from scaling 7-9 figure companies.

ZIN isn’t a tool - it’s a strategic extension of how we think, scale, and solve at Resurreccion Media.

Designed to guide founders in real time using principles that have already generated results in the real world.

No guesswork.

No fluff.

Just clarity, direction, and speed.

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Achieve Local Celebrity Status.

Become locally legendary. Monetize positioning. Create inbound gravity.
Increases your Social Status within your Network.

Advisory Designed for Domination

We don't offer done-for-you gimmicks.

We offer advisory that shifts the trajectory of your business in days - not quarters.

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The Client Growth Audit

A diagnostic that reveals friction points, growth levers, and your clearest path forward.

VIP Day with Shungunna

One day. One focus. One high-level blueprint tailored to your brand.

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Weekly consulting for founders ready to scale, simplify, or sell - with a partner in your corner.

*All engagements begin with an application.

We only work with founders we believe we can help win.

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Then execute ruthlessly."

Most businesses drown in complexity.

We help founders eliminate friction, install leverage, and become known for something that lasts.

Resurreccion Media isn't a trend-chasing agency.

It's a precision firm for serious operators.

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If accepted, you’ll receive a private calendar link with next steps within 48 hours.

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Millionaire Crystal

Secrets of a Millionaire: Getting Your Money Right

March 04, 20246 min read

“There is NO secret.” - Crystal Chao

Secrets of a Millionaire: Getting Your Money Right

There is NO secret.
The answers are hiding in plain sight.
It just takes an intentional eye to see it.

Now that you’re here, it’s time to pay attention.

Problem: If you don’t have your finances right, then it could be because you simply aren’t getting into the habit of knowing your numbers.

Get into the Habit of Getting Your Money Right!

What’s a Millionaire anyways???

A Millionaire is someone who has a Net Worth of at least a Million Dollars. 

The simple math formula is taking what you own (assets) minus what you owe (liabilities) and if it equals a Million dollars or more then Congrats, you are a Millionaire! 

Now if it equals $2 Million Dollars or More double Congrats, you are a Multi Millionaire!!!

How does one become a Millionaire? 

There are many ways actually and what works for one person may not work for another, but everyone starts somewhere.

This article was designed to show you how I became a Millionaire which is also how many millionaires become millionaires. Again, it is not the only way, it is just the way I did it so I feel confident putting out what worked for me. 

They say you can't manage what you can't measure and I agree! Let's start at the basics and lay a foundation first. Just like a home and a relationship we want to start on a solid foundation to build off of. 

Step 1 : Personal Bookkeeping 
What’s Personal Bookkeeping?

Personal Bookkeeping is the relationship you will have with your money.

It's like getting to know your numbers like how you would get to know a potential partner. Who would marry a person without getting to know them first (unless it's an arranged marriage, but that's a different topic for a different day)? And who would try to figure out how to become a millionaire without getting to know their numbers first?

Practical Tips : 

You can’t manage what you can’t measure so how would you expect to get to Your First Million if you have no idea where your numbers stand now?

When I first started my personal bookkeeping at the age of 16 I used a pen and paper and wrote down EVERYTHING. I wanted to see EXACTLY where every dollar was going as I felt I would be able to eliminate expenses quicker.  

Getting to know your numbers is simple. Keep track of what’s coming in and what’s going out every month.

I find that in the beginning of starting a budget through monthly bookkeeping the simpler it is the better. 

Bookkeep Monthly!

Actionable Steps :

I’ve attached a google spreadsheet here, a pdf sheet here or you can also create your own. 

There are also tons of resources on the internet and apps like Rocket Money (I started using this after Mint closed), YNAB (You Need a Budget), or personal finance spreadsheets. You can google personal finance apps and explore the different ones to see what works for you.

START PERSONAL BOOKKEEPING NOW! (If you’ve been watching some of my content you know how much I love NOW!)

Step 2: Budgeting

What’s Budgeting?

Budgeting is the process of creating a plan for how to spend money.

The overall components of a budget is what’s coming in (Income) , what’s going out (Expenses) and how what is going out is related to whats coming in, in a percentage format. 

Practical Tips :

The importance of budgeting is to understand where your money is being spent and to identify areas for improvement hence creating guidelines within expenses lumped in categories for how much and where your money can go. 

If you go over a certain budget one month you can always deduct it from your budget next month to stay on track of your goal!

Budget Monthly!

Actionable Steps :

The most popular budget is the 50/30/20 Budget or more so recently the 70/20/10 Budget. Then we have my budget (Crystal’s Budget… not for the faint of heart).

50/30/20 Budget :

Spend 50% of your after-tax dollars on Needs

Spend 30% of your after-tax dollars on Wants

Spend 20% of your after-tax dollars on Savings and Debt Pay Down

70/20/10 Budget :

Spend 70% of your after-tax dollars on Needs & Wants

Spend 20% of your after-tax dollars on Savings

Spend 10% of your after-tax dollars on Debt Pay Off or Giving

Creating a budget can be very personal and what works for many may not work for all. 

Crystal’s Budget :

On my path to becoming a Millionaire I had a much stricter budget.

I spent 50% of my after-tax dollars on Needs.

I spent 50% of my after-tax dollars on Savings, Retirement & Investing.

There was no room for wants until there was room for wants. I always had a minimum of 6-12 months of monthly expenses saved for emergencies and every year I would max out the contribution allowed towards Retirement. 

As my savings started to grow past the 12 months of expenses the extra money was allocated towards my Investing. Once I got to this point I would allow myself to have wants which typically would be no more than 5% of after-tax dollars. 

My style of budgeting required discipline, consistency, determination and lots of willpower. Can you tell how determined I was to become a Millionaire one day? 

My framework was to separate my NEEDS versus my WANTS and only spend on NEEDS and the rest was to be saved and/or invested. On top of only spending on NEEDS I would always find ways to get those needs for less. Wait for sales, stock up or receive for free. 

START YOUR BUDGETING NOW!

Step 3: Repeat Steps 1 & 2 Monthly

When you have a better understanding of your actual numbers and you have a goal in mind, let's say becoming a Millionaire then you can start working backwards. 

What do you have now and what do you need to bridge the gap and then how will you do that and break it down into small actionable milestones? 

The main objective is to be able to see where you can save on expenses for items you NEED, cut back on expenses for items you WANT and then increase income and savings at the same time. 

The remaining funds between what you earn versus what you spend is how quickly you can grow if invested properly. 

Bye for now!

After reading this guide, by now you must be thinking that you may have read all of this at one point in your life or another. So what have you done about it since then? And what are you going to do about it now?

Are you going to keep on keeping on? Or will you start TODAY, like NOW, not tomorrow, not next week, not next month, definitely not next year…NOW NOW. Action takers are money makers! 

This is why I made things so simple. Because it really is that simple.

If you don't have the basics down now, and you can’t do this month over month, then it will be harder for you to get to the next level because there's different levels of wealth. Wealth is a game. If you do not pass Level 1, how are you going to get to Level 2? Start by making the basics your habit. The basics is the foundation in which your wealth lies. 

Set yourself up for success from the start and stay consistent because you got what it takes now you just have to give it everything you got!!!!!!


Millionaire Money Saving Habits (#FIREHOUR S3, E3)

personal financemillionaire
blog author image

Crystal Chao

Crystal is a mom, seasoned entrepreneur, and investor. Her financial acumen guides her through complex markets, identifying profitable opportunities. Crystal currently manages various businesses and is a respected mentor and advisor, aiding entrepreneurs in reaching their potential. Since childhood, she’s dreamed of bringing more love into the world because love has a transformative power to unite people, no matter their background. She co-founded a non-profit organization known as The Love Tower at Ashah, where she serves as the Financial Officer. Through her work at The Love Tower at Ashah, Crystal is turning her childhood dream into a reality, spreading love and unity to make the world a better place for all.

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“If you’re serious about scaling, simplify first.

Then execute ruthlessly.”

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