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Have an Email List...or else!

March 05, 20242 min read

“I made this mistake and paid the price. Here's your chance to avoid making that mistake.” - Shungunna

If you're using Social Media to promote your business, but don't have an Email List...It's a mistake.

Here's why 👇

I made this mistake too.

Not having your own Email List.

I have one now and implement it for all my companies. I advise my clients to have one too.

If your business promotes on social media, this short story is for you.

For context, I made my full time income from social media by offering Consulting Services to Entrepreneurs and Business Owners.

I posted stories daily to create brand awareness, KLT, and to drive attention to my offers.

I did this for 3 years while relying on social media to promote my business.

(As a side-note, I did network in-person to gain business as well. Reference highstatusnetworking.com)

When I reflect on what I could have done better, many lessons come to mind. 

The lesson that stands out today is on why you should have an Email List.

Especially if you’re using social media to promote your business.

If I started using an Email List a couple of years ago,

I could have possibly

stayed connected with more potential clients,

created more chances to increase my earning potential,

And most importantly (as a defensive and offensive moat),

I would have captured and retained control over my social media marketing efforts in case a social media platform were to go down, or worse - disappear.

(As a bonus…Your Email List is not affected by changes in the algorithm.)

By having an Email List, you minimize your exposure to unforeseen situations - such as a social media platform temporarily crashing.

It also allows you to create multiple streams of income by diversifying your income options such as offering digital products like e-books, online courses, or opens up avenues to cross promote your audience with other entrepreneurs with their communities.

To summarize…

There are many upsides to having an Email List.

There’s one big downside to not having one.

The control is in your hands.

PS. If you don’t have an Email List yet but want one now,

Click this link for the Email Software I recommend and use.

You can get your Email List setup today because it’s just that simple.

Just click the link to get started.

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Shungunna is a business strategist, marketing consultant, and family man. "Do Something Good With Your Life"

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