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personalbranding

7 Step Blueprint (Guide to Setting Up Your Personal Brand)

May 08, 20243 min read

When you build the brand of YOU, whatever you endorse can potentially lead to 💸 in your bank.” -Shungunna

7 Step Personal Branding Blueprint: A Guide To Setting Up Your Personal Brand.

Note* This guide will be specific to Instagram.

The Goal: Build a Personal Brand that you can Monetize.

Fill out each question to gain focus and clarity on what your Personal Brand is.

1) Define Your Niche and Audience:

  Identify your passions, expertise, and what makes you unique.
- What are your passions, expertise, and unique qualities?

- Who is your target audience on Instagram, and what are their interests?

 Narrow down your niche to a specific topic or industry where you can provide value and stand out.
- How can you narrow down your niche to provide value and stand out?


2) Create Content Pillars:

Define 1-3 content pillars based on your niche and audience preferences.
- What are the main themes or topics you want to focus on?

These pillars should represent the main themes or topics you'll consistently create content around.
- How many content pillars should you have, and why?

 For example, if you're a fitness enthusiast, your pillars could include workout routines, healthy recipes, motivational quotes, and transformation stories.
- Can you give examples of content pillars based on your niche?


3) Craft Compelling Content:

Develop a content strategy that aligns with your pillars and resonates with your audience.
- What's your strategy for creating content that resonates with your audience?

- What types of content (photos, videos, etc.) should you prioritize?

Consistency is key – post regularly and engage with your audience to maintain visibility and build relationships.

- Why is consistency important in posting content on Instagram?


4. Develop an Offer:

Identify a product or service that solves a problem or fulfills a need within your niche.
- What products or services can you offer that align with your audience's needs?

Tailor your offer to meet the specific desires and pain points of your audience.
- How can you tailor your offer to address specific pain points of your audience?

This could be anything from digital products like e-books or online courses, to physical products, services, or consultations. I suggest you do what you’re more drawn to.
- What factors should you consider when deciding on your offer?

5. Implement Payment Collection Systems:

Set up a seamless payment process to accept payments from your customers/clients. To achieve this, we use our All-In-One Platform designed for people building a Personal Brand or Business on Social Media.

You can learn more by reading the website with this link here: (https://resurreccionmedia.com/ghl. Everything is secure, and backed by an award-winning support team with a robust company infrastructure.

- How can you set up a seamless payment process on Instagram? (Resource provided ^)


6. Provide Exceptional Client Service:

 Prioritize client satisfaction by delivering value and addressing customer inquiries.
- Why is prioritizing client satisfaction crucial for your personal brand?

Engage with your audience through comments, direct messages, and stories to build rapport and trust.
- How can you engage with your audience to build trust and rapport?

Offer personalized support and guidance to enhance the overall client experience (if it makes sense for you).
- What steps can you take to offer personalized support to your clients?


7. Collect and Showcase Reviews/Testimonials:

Encourage satisfied clients to leave reviews or testimonials regarding their experience with your brand.
- How can you encourage satisfied clients to leave reviews or testimonials?

 Share these reviews on your Instagram profile to build social proof and credibility.
- Where should you share these reviews on your Instagram profile?

Highlight positive feedback in your posts, stories, or dedicated review highlights to showcase the value you provide.
- What benefits do positive reviews provide for your personal brand on Instagram?



*Remember, building a personal brand on Instagram takes time, dedication, and authenticity. Stay true to yourself, consistently deliver value to your audience, and adapt your strategy based on feedback, knowledge, and insights to maximize your success.

Play the long game. Practice patience. And invest in the best project that you will ever work on, YOU.

To your success,

ResurreccionMedia.com

personal branding
blog author image

Shungunna

Shungunna is a business strategist, marketing consultant, and family man. "Do Something Good With Your Life"

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